Another way to think of it is selling the sizzle not the steak.
How to sell metal roofing.
Get free shipping on qualified metal roofing or buy online pick up in store today in the building materials department.
Issue 68 january 5 2017 todd miller.
How to sell the beauty of metal roofing.
Take a big step backward after ringing or knocking.
Now for key point number 2 let s focus on how to sell the longevity of metal roofing to prospective customers.
We are currently in a series of residential metal roofing executive report issues that are taking a fresh look at special techniques and ways of selling the various benefits of metal roofing.
And it doesn t help that door to door salespeople aren t always welcome especially if the homeowner is worried you re a fly by night contractor.
Approximately 14 years ago farmer founded his company which sells and installs metal roofing only.
A typical metal roof installation can last anywhere from 30 to 50 years so you will have made an important investment in the value of your home.
However roofing professionals can learn how to sell roofs door to door successfully with these tips.
This is an area where you really need to sell the benefit not the feature.
In this issue we will look at the benefit of beauty and how to build the value of beauty in a way that leads to a sale.
Frank farmer president of amr was employed as a sales manager then vice president of sales for a large company selling windows siding and sunrooms.